ROMELU LUKAKU GOES BEYOND

At Beyond Meat®, we’re proud to partner with the next generation of professional athletes who are choosing to include more plant-based protein in their diets and make a positive impact on the planet. It’s the positive choices we all make, no matter how small, which can help us move towards the kind of future we want. 

Today, we’re delighted to officially welcome footballer Romelu Lukaku to the Beyond Meat family. Romelu has experienced first-hand the nutritional benefits of incorporating plant-based meat into his diet and is ready to share how he always strives to Go Beyond®: 

Why did you choose to partner with Beyond Meat?
I’m thrilled to be teaming up with Beyond Meat as I have experienced how their delicious options have made eating plant-based convenient, and I love how it helps me lead a balanced lifestyle. Beyond Meat has great values, and I think this is an opportunity to help people see that going plant-based can be easy - you don’t have to be vegan or vegetarian to go beyond meat.

Why did you choose to add more plant-based meals to your diet?
From my time in Italy, diet became a big part of my daily life. I understood that food can completely change my training performance and mindset. I found out that I had a digestive problem that I didn’t know about before, and since changing my eating habits, I’ve noticed such a difference. Over time I’ve really understood how eating more plant-based food, like Beyond Meat, can seamlessly fit within my routine.

What advice would you give for anyone looking to successfully reduce their meat intake and move to a flexitarian based diet?
For anyone looking to make the move, I’d say to start out gradually and swap out your animal-based meat for plant-based protein a few times a week. Beyond Meat makes it easy as their Beyond Burger®, Beyond Sausage®, Beyond Meatballs® and Beyond Mince® can be used in all recipes, and tastes delicious. 

What did you think the first time you tried a Beyond product?
The first time I tried the Beyond Burger, I couldn’t believe it was plant-based. I had two straight away, they were great. I was in shock!

How often do you cook?
When I have the time, I cook four to five times a week, I really enjoy it. I improved over the years when I was in Italy so I can finally say I’ve become a good chef!

What is your favourite Beyond Meat product?
The Beyond Sausage!

Favourite Beyond Meat recipe?
It’s no secret that Brits love a banger! If you're feeling hungry, you can check out my new favourite dish - Lukaku's Beyond Bangers and Mash. With delicious Beyond Sausage, creamy mash and peas, topped with onion gravy, this cracker of a recipe is one class act.

As part of the Go Beyond initiative, Romelu is featured in a new video at his favourite pub – The Chelsea Pensioner – enjoying Beyond Bangers and Mash, a plant-based twist on one of Britain’s favourite comfort foods.