BEYOND MEAT® EXPANDS GLOBAL GO BEYOND® INITIATIVE WITH ROMELU LUKAKU

BEYOND MEAT® EXPANDS GLOBAL GO BEYOND® INITIATIVE WITH ROMELU LUKAKU

The football star joins plant-based powerhouse Beyond Meat as one of Europe’s first ambassadors, aiming to drive plant-based change 

London, January 24, 2022 - Beyond Meat, Inc., a leader in plant-based meat, today announced that Belgian footballer Romelu Lukaku joins Beyond Meat® as one of its first European ambassadors, helping to champion the benefits of plant-based protein, such as resource conservation and animal welfare, to millions of consumers in the UK and across Europe. With Veganuary in full swing, Romelu has experienced first-hand the nutritional benefits of incorporating plant-based meat into his diet and is ready to share how he always strives to Go Beyond®. 

Romelu joins the Beyond Meat roster as he prepares for the next part of his football season. He joins globally-recognised professional athletes such as Lewis Hamilton, Nick Kyrgios, Chris Paul, Kyrie Irving, and Lindsey Vonn, as well as many other celebrities who champion the benefits of Beyond Meat including Kevin Hart and Snoop Dogg. Romelu is featured in a new video at his favourite pub – The Chelsea Pensioner – enjoying Beyond Bangers and Mash, a plant-based twist on one of Britain’s favourite comfort foods.

“Diet is a big part of my daily life and over time I’ve really understood how eating more plant-based food, like Beyond Meat, can seamlessly fit within my routine,” said Romelu Lukaku. “I’m thrilled to be teaming up with Beyond Meat as I have experienced first-hand how their delicious options have made eating plant-based easy, and I love how it helps me lead a balanced lifestyle.”

“Romelu is an athlete who embodies our mission to Go Beyond and exemplifies how athletes at the highest calibre are choosing to include plant-based protein in their diets for its nutritional benefits,” said Beth Moskowitz, Chief Brand Officer, Beyond Meat. “At Beyond Meat, we are proud to partner with top athletes to inspire consumers to make small changes that can add up to create a positive impact for the planet.”

This Veganuary, try Lukaku’s Beyond Bangers and Mash 

With delicious Beyond Sausage®, creamy mash with onion gravy and peas, this cracker of a recipe is one class act.

Romelu added: “It’s no secret that Brits love a banger! It’s become one of my favourite dishes too since being in the UK. I really enjoy cooking for the people I love and the Beyond Sausage never disappoints."

Packed with 17g of plant-based protein, it’s the perfect winter warmer and works brilliantly in hearty and wholesome dishes such as bangers and mash, toad in the hole or it can be simply chopped and added to pasta or used as a pizza topping.

Sure to keep any seasoned flexitarian or meat-loving newbie on track, Beyond Meat’s much loved Beyond Burger®, Beyond Sausage, Beyond Meatballs® and Beyond Mince®, will make this Veganuary and beyond a breeze. 

All Beyond Meat products are made of high-quality plant-based ingredients without cholesterol. By shifting the protein at the centre of the plate to plant-based meat, Beyond Meat enables consumers to continue eating the things they love -- like a juicy, delicious burger -- in a way that’s better for the planet. For example, a peer-reviewed Life Cycle Analysis conducted by the University of Michigan found that producing the original U.S. Beyond Burger uses 99% less water, 93% less land, nearly 50% less energy and generates 90% fewer greenhouse gas emissions than producing a 1/4 lb. U.S. beef burger.

Consumers can visit the Beyond Meat store locator to find products nearest them.

About Beyond Meat

Beyond Meat, Inc. (NASDAQ:BYND), a leader in plant-based meat, offers a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while offering certain environmental benefits. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can help us move towards the kind of future we want. By shifting from animal-based meat to plant-based meat, we can help address concerns related to resource conservation and animal welfare. As of September 2021, Beyond Meat had products available at approximately 128,000 retail and foodservice outlets in over 85 countries worldwide. Visit https://www.beyondmeat.com/en-GB/ and follow @BeyondMeatEU on Instagram, @BeyondMeat on Facebook, Twitter and TikTok.

About Romelu Lukaku

Romelu Menama Lukaku Bolingoli is a Belgian professional footballer who plays as a striker for Premier League club Chelsea and the Belgium national team.

Beyond Meat Forward Looking Statements

Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2020 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2021, and Beyond Meat's Quarterly Report on Form 10-Q for the quarter ended October 2, 2021 filed with the SEC on November 12, 2021, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If we do update one or more forward-looking statements, no inference should be made that we will make additional updates with respect to those or other forward-looking statements.

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