PLANTING CHANGE: Beyond Meat Debuts First-Ever Documentary on YouTube

We are excited to announce the launch of our very first documentary-style short film, PLANTING CHANGE. 🎬🌱 

In time for Earth Month, PLANTING CHANGE is live now on YouTube! Narrated by Beyond Meat founder and CEO Ethan Brown, the film explores the powerful and urgent opportunity to simultaneously heal our bodies and Earth by putting plant-based nutrition at the center of the plate.  

The film offers a behind the scenes look at a company that is challenging the status quo to create positive change and the implications of going up against a powerful incumbent industry.  

But this isn’t just about us, it’s about the bigger picture. The film features: 

• Leading medical and nutrition experts 

• Influential climate advocates  

• Award-winning historians 

• Multi-generational farmers who are paving a better future for themselves and their families by opting to grow pulse crops for plant-based foods 

PLANTING CHANGE seeks to shed light on the realities of our modern food system and inspire viewers to reconsider the way forward. 

🎥 Watch Planting Change now on YouTube 

Grab some popcorn (and maybe a Beyond Burger or two!) and join us as we explore what’s possible when we put plants at the center of the plate.