INTRODUCING THE FOURTH GENERATION OF OUR BEYOND BURGER® & BEYOND BEEF®

INTRODUCING THE FOURTH GENERATION OF OUR BEYOND BURGER® & BEYOND BEEF®  

Our meatiest, juiciest products yet, the new Beyond IV Platform raises the bar for plant-based meat products and center-of-the-plate proteins.

We are beyond excited to unveil The Beyond IV Platform - our meatiest, juiciest products yet - that will roll out this Spring exclusively at retailers across the U.S. 

We know that consumers continue to look for delicious and healthy plant-based protein options, and since we launched Beyond Meat, we have been committed to creating plant-based proteins that not only taste incredible, but are also nutritious. The Fourth Generation of our Beyond Burger® and Beyond Beef® raises the bar for plant-based meat products and center-of-the-plate protein overall. 

How is the new Beyond Burger and Beyond Beef different?

• Meatier, more neutral flavor - our new gold standard in taste
• Made with avocado oil, reducing the saturated fat by 60% to just 2g per serving (75% less sat fat than 80/20 beef)
• 20% less sodium than the previous version 
• An excellent source of protein with 21g per serving (more protein than 80/20 beef) derived from peas, brown rice, red lentils and faba beans
• Simplified ingredient list

“Every ingredient in our fourth iteration was thoughtfully selected and utilized to bring the nutritional power of plants – from the heart-healthy monounsaturated fats in avocado oil, to the protein and fiber in peas, red lentils, faba beans and brown rice. There is goodness throughout Beyond IV, and we are excited to pass along these benefits to the consumer,” said Ethan Brown, Beyond Meat Founder & CEO.

The development of the new Burger and Beef occurred within an ecosystem of leading medical and nutrition experts, and were designed to meet the standards of national health organizations. 

Our Beyond Burger & Beef IV products have gained much recognition including:

• The first plant-based meat company to meet the American Diabetes Association’s evidence-based nutritional guidelines for its Better Choices for Life program
• Received Good Housekeeping’s coveted Nutritionist Approved Emblem which assesses food products based on specific nutritional criteria as well as taste, simplicity, and transparency
• The first plant-based meat products to be Clean Label Project Certified
• Included in a collection of heart-healthy recipes certified by the American Heart Association’s Heart-Check program.

When and where is it available?

Beyond IV products will be hitting retail shelves nationwide this spring. Be on the lookout for our new gold packaging and get ready to taste our new gold standard in taste and nutrition!