Wendy's Plant Burger
Press release
INTERNATIONAL

Wendy’s Georgia and Beyond Meat® Partner Up to Launch Plant-Based Meat Burger Nationwide in the Country of Georgia

November 20, 2024

(20 November, Tbilisi, Georgia) - Wendy’s Georgia and Beyond Meat, Inc., a leader in plant-based meat, today announced the launch of a new plant-based meat burger - the Wendy’s Plant Burger. Starting 23 November, the delicious burger will be rolling into all 19 Wendy’s restaurant locations across the country of Georgia, for a limited time, while supplies last.  

The Wendy’s Plant Burger features Beyond Meat’s juicy plant-based patty at the center of the build. The Beyond Meat patty is made with protein from peas and brown rice, and has 0 mg of cholesterol per serving. The burger is topped with fresh lettuce, tomatoes, pickles, onions, ketchup and mayo. 

Designed to have the same taste and texture as animal-based meat, Beyond Meat’s products allow people to continue eating what they love – like a juicy burger – without having to compromise on taste or sustainability. This partnership will allow Wendy’s Georgia to cater to the local demand for vegetarian and flexitarian options, providing even more choices for today’s conscious consumers. 

“Wendy’s Georgia and Beyond Meat share a commitment and mutual passion for food quality and corporate social responsibility. We’re excited to deliver on Wendy’s ‘Quality is our Recipe®’ promise by offering customers a wider range of choices. By partnering with Beyond Meat, we can provide a plant-based meat offering that tastes great and can help make a positive impact,” said Samson Pkhakadze, President of Wissol Group.  

Hameed Jagani, Vice President, Global Strategic Partnerships at Beyond Meat commented: “We’re proud to be partnering with Wendy’s Georgia to introduce our plant-based meat to a new market. The Wendy’s plant-based meat burger offers the same great taste and texture customers have come to expect, no sacrifice required. This partnership aligns with our mission to make plant-based eating more accessible for consumers around the world.” 

About The Wendy’s Company 

Wendy's® was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system. Wendy’s is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads with hand-chopped lettuce, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy’s Company (NASDAQ: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company’s support of the Dave Thomas Foundation for Adoption® and its signature Wendy’s Wonderful Kids® program, which seeks to find every child in the North American foster care system a loving, forever home. Today, Wendy’s and its franchisees employ hundreds of thousands of people across approximately 7,000 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand. Please visit www.wendys.com and www.squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook www.facebook.com/wendys 

About Wissol Group 

Wissol Group, one of the largest business groups in Georgia, is involved in different sectors of the local economy. The group is represented by its sub-brands: Smart Retail – a fast-growing food supermarket chain; Wissol Petroleum Georgia – owner and operator of the widest chain of gas stations throughout Georgia; Wissol Gas – retailer of environmentally clean product CNG (compressed natural gas); Winto  – the exclusive partner of French oil giant TOTAL and Chevron retailing lubricants in Georgia; MP Development – real estate company, Alma – leading outdoor advertising agency in Georgia, Biograpi Development Company building residential projects in the hearts of the big cities of Georgia, etc. Wissol Group has exclusive franchise contracts with global  Wendy’s, Dunkin’ and Subway obtaining rights to develop their QS restaurants in Georgia.  Therefore, with up to 130 QSRs throughout Georgia Wissol Group operates the largest chain of restaurants in the country.  

About Beyond Meat 

Beyond Meat, Inc. (NASDAQ:BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while offering certain environmental benefits. Beyond Meat’s brand represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can help us move towards the kind of future we want. By shifting from animal-based meat to plant-based meat, we can help address concerns related to resource conservation and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Threads, X and LinkedIn. 

MEDIA CONTACTS: 
Wendy’s Georgia 
Rusudan Kbilashvili 
[email protected] 

Beyond Meat: 
[email protected]   

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