The Transparency Challenge From Ethan Brown, Beyond Meat Founder
BY: admin , Health & Fitness - October 13, 2013 - 17 Comments
My name is Ethan Brown, founder and CEO of Beyond Meat®. I founded Beyond Meat® with one overriding goal: to create plant-based proteins with the taste, texture, and nutrition of animal meat.
In the country's Heartland, Columbia, Missouri, you’ll find us making delicious products to replace animal protein in your favorite dishes. From Iron Chef Alton Brown to New York Times food critic Mark Bittman, some pretty discriminating palates have told us we’re on to something.
In the news, we all heard about the chicken salmonella outbreak that hospitalized a lot of people across the country. Salmonella is not unique to the meat industry but it sure seems to like hanging out there. It’s time to make a change.
You have the right to safe and clean protein. I can’t control what animal meat producers do in their facilities, but I can promise you that we’ll always put your health and safety first.
But don’t take my word for it. Please come visit and watch us make your food. We’re located at 1714 Commerce Court, Columbia, Missouri. Our doors are open for you.
So now the ball is in your court, Ron Foster (Foster Farms), Donnie Smith (Tyson), Jim Perdue (Perdue), Bill Lovette (Pilgrim’s Pride) and other protein providers. Will you pledge to open your processing facilities to the public?