The Beyond Burger®

What The Press is Saying

"It looks, tastes and feels like real ground beef. We didn't believe it either... until we tried it." - Tasting Table

"I think there's an incredible market here." - Christina Alesci, CNN

"A burger so similar to the classic American burger (and far more healthful) that it’s become the first ever plant-based product sold in the meat department at Whole Foods." - LA Times

"It tastes like a burger" - Head Chef John Schafer of New York Yankees Steakhouse (on CNN Money)

"The Beyond Burger is being hailed as a holy grail for the plant-based industry." - Outside Magazine Online

"The burger tastes good and the texture is the most meaty by far I’ve ever experienced" - FastCompany

"Goldman and his team cooked up some samples for me to try — and then sent me more samples for me to cook on my own — and both times the results lived up to the hype." - Washington Post

"Vegan Meat is Now the Biggest Trend in the Tech Industry." - Organic Authority

"I think the Beyond Burger has a solid chance of converting dedicated carnivores. It even sizzled and smelled like a real burger while it cooked." - Emily Price, FastCompany

"A game changer—this is the first veggie burger I’ve ever had that can legitimately be called a 'burger." - Rick Polito, New Hope

What People are Saying

"I drove a little over an hour to get that burger. Worth every minute." - Earl Skow

"So stoked that @beyondmeat premiered their first #beyondburger venue at #wfm Pearl today! As a life-long meat eater I was definitely skeptical, but after having an incredible burger with all the fixings' for lunch, I'm definitely on board!" - Riley Branch

"I’m headed back to Boulder today to stock up on your burgers because they were beyond fabulous!!!!!!!!!!!!!!! So much so that I just had to take the time to contact you to say “thank-you.” - Oakley Ann Roberts

"I tried other "veggie" burgers and man, this is like having a real burger. I am sooooooooooooooo happy because my husband is a vegetarian and he will not believe the taste!" - Nancy Chin-Wagner

"@BeyondMeat well worth the 230mi drive @stampepk and I made to get them. Bring them to @wfmbrooklyn, I beg of you!" - J.Stamper-Halpin

"Holy flaming balls of glory!!! Just taste tested the new #beyondburger from @beyondmeat on my periscope channel. It's insane!" - Brian Paton

"Your new burger is an absolute game changer. This product is literally going to change the way people view food." - Richard Landau, Vedge Restaurant

FAQs

What's The Beyond Burger™

The Beyond Burger™ is the world's first plant-based burger that looks, cooks, and tastes like a fresh beef burger, and it's coming to the refrigerated meat section of a store near you. It has all the juicy, meat deliciousness of a traditional burger, but comes with the upsides of a plant-based meal. The Beyond Burger™ packs 20 g of plant-based protein and has no GMOs, soy or gluten.

I want a Beyond Burger™! Where can I get one?

For now, Whole Foods Boulder (Pearl Street Store). The Beyond Burger™ is in soft launch, with distribution planned for select Whole Foods stores. Our goal is expanded availability over the summer. Please sign up for our newsletter for updates on expansion plans.

How is The Beyond Burger different than the Beast?

The Beyond Burger™ is a ready-to-cook "raw" patty that looks, cooks, and tastes like a fresh beef burger, and it will be sold in the meat section of the store. The Beast is a precooked frozen patty shelved with other frozen items. Our goal in creating The Beyond Burger™ was to provide the full 360° mouth-watering, juicy, and delicious experience of beef but without so many of the health, environmental, and animal welfare downsides of traditional animal-based meat. On the other hand, we developed The Beast with nutrient density in mind, working with Brendan Brazier, a rockstar plant-based triathlete to develop it. The Beast has 23G of protein and a slew of vitamins, minerals, antioxidants, and omegas to help support performance and recovery for especially active folks.

Why is it in the meat section?

Great question. Part of our Future of Protein vision is to reimagine the meat section as the Protein Section of the store. In this way, we can help people on their journey to eating more plant-based by allowing them to purchase plant-based foods in the section of the store where they are already purchasing other forms of protein. No pun intended, but we are meeting people where they are in their food journey and offering an easy switch!

Why a burger from plants that aims to replicate meat?

Our belief is that the best way to get people to eat less meat is by giving them what they love–in this case, a juicy delicious burger – without so many of the health, sustainability, and animal welfare downside of a traditional animal - based burger.

Why don't you put The Beyond Burger in both the meat and meat alternatives section of the store?

Dual-placement is a possibility but ultimately it's up to the retailer. Our goal of placing The Beyond Burger™ in, at a minimum, the meat section of the store is our attempt to help attract carnivores to the category and help change that meat case to the protein case."

What kind of protein do you use?

The primary source of protein in The Beyond Burger™ comes from peas. It’s soy, gluten and GMO free.

Hang on...if this isn’t beef, why are the burgers red?

Well, we used beets to do that! Amazing, right! We wanted to keep the whole experience of cooking burger as similar as possible for our flexitarian fans, so we’ve worked very hard to create a burger that changes color as you cook it just like animal protein.

Why does The Beyond Burger™ "bleed"?

While we didn't design The Beyond Burger™ to "bleed" per se, the beets we use to give the patty a red-meat appearance have led some in the media to remark that the burger "bleeds" beet blood.

How do you rebuild meat without genetically modifying anything?

This question gets back to the company's basic thesis that meat's core parts - amino acids, lipids, trace elements, carbs and minerals - don't have exclusive residence in the animal kingdom. Our task is to eliminate the need for meat from animals and find the same or analogous materials in the plant kingdom. We are not inventing new materials but matching the plant equivalent and assembling it in the architecture of meat. And the way we do that assembly is similar to the simple process used to make pasta - we mix our plant-based ingredients, compress the mixture, and then shape it into final product (in our case, using a patty former).

How long had the Beyond Burger been in development?

It’s really the culmination of 7+ years of work against our goal to understand meat, its composition, and associated sensory experience, better than anyone on the planet, and then rebuild that directly from plants.

Ingredients

Pea Protein Isolate, Expeller Pressed Canola Oil, Refined Coconut Oil, Water, Yeast Extract, Maltodextrin, Natural Flavors, Gum Arabic, Sunflower Oil, Salt, Succinic Acid, Acetic Acid, Non-GMO Modified Food Starch, Cellulose From Bamboo, Methylcellulose, Potato Starch, Beet Juice Extract (for color), Ascorbic Acid (to maintain color), Annatto Extract (for color), Citrus Fruit Extract (to maintain quality), Vegetable Glycerin.
Contains: Tree Nuts (Coconut Oil).

Nutrition Facts

Serving Size 1 Patty, 4 oz (113g)
Servings Per Container: 2

Amount Per Serving
Calories 290
Calories from fat 190
% Daily Value*
Total Fat 22g
34%
Saturated Fat 5g
25%
Trans Fat 0g
Cholesterol 0mg
0%
Sodium 450mg
19%
Total Carbohydrate 6g
2%
Dietary Fiber 3g
12%
Sugars 0g
Protein 20g
32%
Vitamin A
0%
Vitamin C
90%
Calcium
10%
Iron
25%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs

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