Beyond Meat and Sports Spectacular Team up to Fight Obesity and Diabetes
LOS ANGELES--(BUSINESS WIRE)--Beyond Meat(r) -- the Company that is changing the way we think of meat and producing center-of-the-plate protein from plants -- teamed with Sports Spectacular this past weekend to raise funds for Cedar Sinai Medical Center to help combat obesity and diabetes.
Beyond Meat was featured at the event, attended by more than 1,800 guests - including 300 professional athletes and celebrities - who noshed on Beyond Meat's new burger, The Beast. The Beast is the ultimate clean fuel for the body, boasting 23 grams of plant-based protein and packed with nutrients. The event partners with athletes to raise funds for diabetes research and honor athletes who have excelled both on and off the field.
Beyond Meat's Beast Burger is a delicious 100% plant-based, protein-packed, nutrient-dense burger co-created by a renowned triathlete and best-selling nutrition and performance expert. The Beast is fully loaded with 23 grams of protein and its Beyond Nutrient Blend of antioxidants, iron, calcium, vitamins B6, B12, & D, potassium, and DHA & ALA Omega 3's. The Beast provides this epic nutrition in support of faster muscle recovery, reduced inflammation, and sustained energy. It is free of soy, gluten, GMOs, animal fat, and cholesterol.
The Beast is rapidly becoming a favorite for top performing athletes across the country. Whether on the family dining table for company partners David Wright of the New York Mets or JJ Redick of the Los Angeles Clippers, the grill with Ben McLemore of Sacramento Kings and Kentavious Caldwell-Pope of the Detroit Pistons, or on the training table for top NBA draft picks Trey Lyles (University of Kentucky) and Montrezl Harrell (University of Louisville), the Beast goes to work with each satiating bite.
"We believe plants are the future of protein. When we think about building meat directly from protein and lipids in plants, we don't limit ourselves to the nutritional profile of animal meats. We strive to make it better. Given the health benefits of our products, it makes sense for us to team with Sports Spectacular to fight obesity and diabetes. "said Ethan Brown, CEO and Founder of Beyond Meat.
The Beast is available nationwide at Whole Foods Markets, Sprouts and Safeway. The Beast comes as two quarter-pound Beast Burgers or six 1.3 ounce Beastly Sliders for $5.99.
For more reasons to go Beyond Meat, visit www.BeyondMeat.com, Twitter @BeyondMeat or Facebook.com/BeyondMeat.
Based in Los Angeles, California, Beyond Meat is a privately held company that is on the cutting edge of plant protein research and development. The Company provides plant-based protein foods - without sacrificing the taste, chew or satisfaction of meat. Investors include Bill Gates, Twitter co-founders Biz Stone, and Evan Williams; Kleiner-Perkins Caufield & Byers, Morgan Creek Capital, and Closed Loop Capital; Seth Goldman, founder of Honest Tea; and the Humane Society of the United States.
For Beyond Meat
Martha Cid, 212-539-3258