November 12, 2015

Beyond Meat® and Chef'd Partner to Launch Beyond Meat Meal Kits For Easy Plant Based Meals to Make at Home


El Segundo, CA, Nov. 12, 2015 -Beyond Meat® and Chef'd, two innovative startups in the food industry, announced their partnership to launch new meal kits through the Chef'd meal delivery website. The two new items--the Beyond Meat Beast BBQ Kit and the Beyond Meat Feisty Taco Box--bring Beyond Meat and all the ingredients needed for a delicious plant-based meal right to consumers.


Beyond Meat aims to bring the Future of Protein to the center of America's dinner plate by developing delicious and nutritious plant-based meats the whole family can enjoy. The company produces items ranging from burgers and meatballs to chicken poppers and beef crumbles--that deliver the taste, texture, and appearance of animal meat with none of the health or environmental downsides. Now it's more convenient than ever to prepare delicious plant-based dinners for the family with Chef'd kits that are available nationwide through with no subscription or membership fees required to order.


"It's exciting to work with Chef'd - to pair our products with the convenience of their service, making it even easier for families to enjoy our center-of-the-plate proteins" said Ethan Brown, founder and CEO of Beyond Meat. "And of course, we're happy that our customers have one more great way to get Beyond Meat. The simplicity of having a meal kit delivered to your door is something we've long heard our customers request. We're happy we can finally give it to them."


Since launching in April 2015, Chef'd has established itself as America's first and only online meal store. Their platform is designed to offer consumers extensive choice depending on their skill level, food preferences and serving size. "We couldn't be more thrilled to partner with the team at Beyond Meat. This is such a natural fit for our consumer; we're very confident about what this can mean for the future of branded experiences. As consumers move away from the traditional grocery store model, there's no better way to put a product in the hands of an engaged shopper than to give them everything they need to bring the product to life, " said Jesse Langley, President and Co-Founder of Chef'd.


Customers can order their Beyond Meat meals by visiting http://www.chefd.com/collections/beyond-meat. All Chef'd offerings for Beyond Meat are available for delivery within 1-2 days of placing an order as late as 6pm EST, five days a week, Tuesday - Saturday. Each insulated box includes fresh, pre-portioned, high quality ingredients for 2 or 4 meals, a step-by-step recipe card with visuals, calorie information, spice level, common allergens, and a suggestion for the perfect beer or wine pairing. There is a dish for every skill level, and customers are invited to create traditional meals or try a recipe with unfamiliar or hard to find ingredients.


About Beyond Meat

Based in El Segundo, California, Beyond Meat is a privately held company on the cutting edge of plant protein research and development. With a goal of driving innovation and progress, the company provides plant-based protein foods - without sacrificing the taste, chew or satisfaction of animal meat. Beyond Meat is available in 10,000 stores nationwide. Visit www.BeyondMeat.com, Twitter @BeyondMeat or Facebook.com/BeyondMeat


About Chef'd

Launched in April 2015, Chef'd has set itself apart from other meal-delivery services by partnering with established chefs, notable culinary personalities and household names in the food space to provide consumers with better meals while allowing them to save on grocery costs and eliminate food waste. The Chef'd mission empowers consumers to shop for their favorite meals at any time, without the hassle of membership or subscription fees. Chef'd is widely considered the innovator in the meal kit space thanks to the level of choice, flexibility and ease it offers consumers as they shop.


Contact: Martha Cid, 212-539-3258

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