© 2013 - Beyond Meat

Beyond Meat® Chicken-Free Strips Announcement

BY: admin , Beyond Meat - March 15, 2013 - 19 Comments

Forks up! Starting next month, retail packs of Beyond Meat® Chicken-Free Strips will debut in the refrigerated section of natural products stores across the U.S.

Meet our new, ready-to-eat products: Grilled Chicken-Free Strips, Southwest Style Chicken-Free Strips, and Lightly Seasoned Chicken-Free Strips:

12 oz. package (4 servings)
120 calories per serving
18g plant-based protein

Gluten-free. Dairy-free. GMO-free. Cholesterol-free. Saturated and trans fat-free. Meat-free.

  • http://www.facebook.com/GivingWhatWeCanYork Matt Sharp

    Great to see this is starting to roll out into retail.

    However, I must admit I’m rather put-off by the packaging. Having pictures of peas/beans makes me think of *their* taste, rather than the taste of meat. If I associate Beyond Meat with the taste of peas/beans, it deters me from wanting to try it!

  • Sam

    The packaging is horrible. Whoever approved this was way off base. Should have taken a survey. peas, lima beans and carrots are the most unappealing thing you could place on the package. I think it would look fine by just removing it completely.

  • Nicholas

    I thought one of Beyond Meat’s goals was to be competitively priced. The price on the retail packages at Whole Foods is $7.50 per pound. In my area, skinless chicken breasts sell for $3.50 per pound. “Tastes almost like chicken for twice the price,” is a hard sell.

    Still, very excited to try the product.

  • patricia Cardenas

    I just recently tasted it at Ruggles Green in Sugar Land, TX and I was amazed at the true chicken flavor and the non-GMO sourcing that can be identified. That is so important to me because now, so much science has unequivocally pointed to GMO and other industrial food practices as the source for many of our ailments. Not to mention the horrible way animals are raised and the resources it takes to raise them! I am so happy it will be in stores! I love the packaging because it truly lets me know the healthy and high quality protein sources that make up this product. So many meat alternative products are very murky in regards to their sources. Do you know when it will be available in Whole Foods Sugar Land, TX? Thanks!

  • http://www.republicoft.com Terrance

    Yay! I’ll be looking for it in my local Whole Foods.

  • Rachel

    These chicken strips are just like real chicken. I’m thrilled! And amazed! The other day I grabbed some in a hurry from the Whole Foods salad bar. When I got home I was convinced I’d taken/eaten actual chicken strips by mistake. I had to call in to make sure the chicken I’d taken was in fact Beyond Meat.
    This stuff is going to start a revolution.

  • http://www.rosannalyons.com Rosanna

    Tried this today for the first time with some french bread, lettuce and veganaise and I am AMAZED!!!! SO SO realistic and tasty!!!! Well done!!! Will definitely by it again!!!!

  • http://zwass.com Zach Wasserman

    In contrast to Matt, I actually love the packaging. It’s fun and playful with the vegan meat thing. I can’t find it available anywhere, though. What’s up?

  • Leslie Schneider

    Fantastic food! THANK YOU!

  • Patrick Daugharty

    Absolutely loved the grilled version. Bought 2 more packages today. My only gripe is the price at $5.19 / 12 oz package at Whole Foods.

    Some suggestions:

    -Downsize the package because it could clearly hold much, much more inside.
    -Lower the price to be competitive with chicken. Your website says you want to be more competitive with meat. You are not there yet.
    -I freeze the product. Vacuum packaging would help keep it fresher in my case.
    -Consider a .99 price point. As stupid as it sounds, it works.
    -More seasoning or just sell it plain. Although the grill marks are sexy as a former meat eater. Clever Idea who thought that up.

    Did I mention I love it?

  • Lisa Callahan

    When, oh when, will they be available in SoCal Whole Foods Stores?!?!?!?!?!?!? (And they don’t taste a thing like peas/beans, so no worries Matt. Tastes like chicken! But isn’t it nice to know that we can have something healthier and more ethical for ourselves and the planet by simply using PLANTS to satisfy cravings? I think that is the point of the packaging!)

  • Kayla

    I bought these in my co-op. The store must have bought them in bulk and repackaged because they were in a clear plastic bag with Beyond Meat Chicken-Free Strips on the sticker label. However, there were no cooking instructions. I’m not sure if they were in the freezer or fridge section but they’re in my freezer at home. I tried microwaving them because that’s what Morningstar says to do with their meatless chicken strips. But they wound up HARD. What am I supposed to do? I think I’d like to make chicken salad, believe it or not. Thanks.

  • Jimbo Fisher

    I disagree completely with Matt Sharp.

    Most people identify positively with the vegetables on the cover. As a vegetarian product it’s a smart move. My criticism would be in the ingredients – I want a product with no preservatives and additives.

    That’s why I’ll be sticking with Field Roast products until you can make your product healthier. Get this garbage out of the food:

    Dipotassium phosphate, Titanium dioxide, Sodium alginate, Calcium sulfate.

  • Gina

    So glad you’re offering this now. I can’t tell you how many of these I’ve purchased at my local Whole Foods store. I buy about 5 packages at a time and throw them in my freezer. And all the flavors are great!

  • Jessica

    These are sooo good!! Best chicken substitute I’ve had.

    • admin

      Hello Jessica, thank you so much for your support!

  • Azemina

    The best imitation chicken I have ever tried! I made a mistake by only getting one package in the Southwest Style last time I went to Whole Foods

  • Bugsy

    “Dipotassium phosphate (K2HPO4) (also dipotassium salt; dipotassium hydrogen orthophosphate; potassium phosphate, dibasic) is a highly water-soluble salt. It is a common source of phosphorus and potassium.”
    Not a scary additive, if you ask me.

  • Bugsy

    “Titanium dioxide, also known as titanium(IV) oxide or titania, is the naturally occurring oxide of titanium”. A natural white food coloring. Also not scary when you look it up.