© 2014 - Beyond Meat

Our 25/20 Vision

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We’re Greedy (in a good way)

We want all of the good and none of the bad. We want to eat delicious meat but we don’t want any of the bad stuff that goes along with it. Is that too much to ask? Well no, actually. Not since we created real meat from plants. Brilliant, right?

Time To Step Up

Now it’s time to make a real difference. We want to reduce the world’s consumption of animal meat by 25% by 2020. Massive, we know. But it would do wonders for human health, for the environment, for conservation of natural resources and for animals. It’s worth a fight.

Join The Mission

This is where you come in. Reduce your meat consumption and tell the world. Even if you’re already eating less meat, you can help us spread the word and make a real difference. Together we can build a world that’s zero downside and all delicious upside.



For more information on animal protein and climate change, please see Livestock and Climate Change by Dr. Robert Goodland and Jeff Anhang.

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IMPROVING HUMAN HEALTH

We are dedicated to creating, and constantly refining, products that pack high levels of clean nutrients using safe, high-quality ingredients like non-GMO soy and pea protein and eliminating the use of harmful additives.

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POSITIVELY IMPACTING CLIMATE CHANGE

We are dedicated to increasing awareness about global climate change and the need to develop solutions that reduce the amount of pollutants created, not just by factory farming, but across all industries.

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Addressing Global Resource Constraints

We are dedicated to addressing the global issue of depletion of natural resources by providing solutions that create efficient ways to utilize our finite natural resources and to reduce the amount of unnecessary waste.

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Improving Animal Welfare

We are dedicated to raising awareness and working together across all industries to decrease dependency on animal protein and to improve the manner in which all animals are treated.