We believe there is a better way to feed the planet. Our mission is to create mass-market solutions that perfectly replace animal protein with plant protein. We are dedicated to improving human health, positively impacting climate change, conserving natural resources and respecting animal welfare. At Beyond Meat, we want to make the world a better place and we’re starting one delicious meal at a time.
Meat the Future
As a child, Ethan Brown, CEO & Founder, gained a deep appreciation for the natural world from his father, a professor, farmer, and conservationist. Grown-up Ethan developed a career in the clean energy sector yet was nagged by a basic question: Would we continue to raise and eat animals in such staggering numbers if we could make the same thing from plants?
Meat is no mystery. It’s actually pretty simple: amino acids, fats, carbohydrates, trace minerals and water combined to give us that familiar chew, resistance, and variation. What if we are able to take these inputs from plants and apply heating, cooling, and pressure so they combine just like animal meat? And what if you define meat by what it is—amino acids, fats, carbs, minerals, and water—versus where it is from (i.e cows, chickens, pigs)? What you’d have is meat for the future. Meat from plants.
Founded in 2009 by Ethan Brown and Brent Taylor, we’re a privately held company with high-profile investors that share our passion and drive for changing the way the world gets its protein. Our investors include, among others, Bill Gates, Twitter co-founders Biz Stone and Evan Williams; investment firms Kleiner-Perkins Caufield & Byers, Morgan Creek Capital and Closed Loop Capital; Seth Goldman, the founder of Honest Tea and the Humane Society of the United States.
Beyond Meat has been the recipient of a number of awards and national press. Recently, Fast Company named Beyond Meat the World’s Most Innovative Company in Food for 2014 and the company headlined an in-depth article in the New York Times about the importance and momentum of plant-based protein.