© 2013 - Beyond Meat


Our Mission

We believe there is a better way to feed the planet. Our mission is to create mass-market solutions that perfectly replace animal protein with plant protein. We are dedicated to improving human health, positively impacting climate change, conserving natural resources and respecting animal welfare. At Beyond Meat, we want to make the world a better place and we’re starting one delicious meal at a time.

Beyond the Ordinary

As a child, Ethan Brown, CEO & Founder, gained a deep appreciation for the natural world from his father, a professor, farmer, and conservationist. Grown-up Ethan developed a career in the clean energy sector yet was nagged by a basic question: Would we continue to raise and eat animals in such staggering numbers if a delicious and perfect plant-based replication of meat existed? He began to look far and wide for a technology that could do just that.

When he met Fu-hung Hsieh and Harold Huff at the University of Missouri, Ethan knew he was on to something. After several years of collaboration along with the University of Missouri, The University of Maryland, Kleiner Perkins Caufield & Byers, and The Obvious Corporation, Beyond Meat was born. Today, Beyond Meat is at the cutting edge of plant protein research and development, with a goal of driving innovation and progress on meat-free plates around the world.

Meet Our Executive Team