Our vision is to become the market leader in the development and introduction of new plant protein products. We are focused on perfectly replacing animal protein with plant protein where doing so creates nutritional value at lower cost.
Beyond the Ordinary
As a child, Ethan Brown, CEO & Founder, gained a deep appreciation for the natural world from his father, a professor, farmer, and conservationist. Grown-up Ethan developed a career in the clean energy sector yet was nagged by a basic question: Would we continue to raise and eat animals in such staggering numbers if a delicious and perfect plant-based replication of meat existed? He began to look far and wide for a technology that could do just that.
When he met Fu-hung Hsieh and Harold Huff at the University of Missouri, Ethan knew he was on to something. After several years of collaboration along with the University of Missouri, The University of Maryland, Kleiner Perkins Caufield & Byers, and The Obvious Corporation, Beyond Meat was born. Today, Beyond Meat is at the cutting edge of plant protein research and development, with a goal of driving innovation and progress on meat-free plates around the world.