Hear our CEO, Ethan Brown, discuss our vision for the future of protein

Our Mission

We believe there is a better way to feed the planet. Our mission is to create mass-market solutions that perfectly replace animal protein with plant protein. We are dedicated to improving human health, positively impacting climate change, conserving natural resources and respecting animal welfare. At Beyond Meat, we want to make the world a better place and we’re starting one delicious meal at a time.

Our Mission

Our Vision

At Beyond Meat, we want all of the good and none of the bad. We want to eat delicious meat but we don't want any of the bad stuff that goes along with it. Is that too much to ask? Well no, actually. Not since we created meat from plants. Brilliant, right? Replacing animal protein with meat made from plants would do wonders for human health, for the environment, for conservation of natural resources and for animals. It's worth a fight. This is where you come in. Reduce your meat consumption and tell the world. Even if you're already eating less meat, you can help us spread the word and make a real difference. Together we can build a world that's zero downside and all delicious upside.

Our 25/20 Vision


We are dedicated to creating, and constantly refining, products that pack high levels of clean nutrients using safe, high-quality ingredients like non-GMO soy and pea protein and eliminating the use of harmful additives.


We are dedicated to increasing awareness about global climate change and the need to develop solutions that reduce the amount of pollutants created, not just by factory farming, but across all industries.


We are dedicated to addressing the global issue of depletion of natural resources by providing solutions that create efficient ways to utilize our finite natural resources and to reduce the amount of unnecessary waste.


We are dedicated to raising awareness and working together across all industries to decrease dependency on animal protein and to improve the manner in which all animals are treated.

A Burger with Benefits

One of the great things about building a burger from the ground up is you can leave in the good stuff (protein), and leave out the bad (cholesterol). The revolutionary Beyond Burger is the first plant-based burger that is so meat-like, it's sold in the meat case at grocery stores and on the menu alongside beef burgers at restaurants nationwide.

The Beyond Burger is made from simple plant-based ingredients, applied in fresh ways. Peas provide the protein. Trace amounts of beet lend the beefy red color. Coconut oil and potato starch ensure mouth-watering juiciness and chew. The result is an uncompromisingly delicious burger, made directly from plants.

Carnivores Welcome
The Beyond Burger

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