The #15sChef Contest

Your 15 Seconds Of Fame Awaits!

Beyond Meat is excited to announce the start of the next big thing on Instagram by leveraging Instagram's 15-second video platform to revolutionize the food photo game and turn the average food-fanatic into the next 15 Second Chef!

How To Enter

Beginning on June 15th and running through July 4th, grab your phone (or video camera if you're fancy), show us how to make your favorite plant-based dish (from salads to soups, burgers to pizzas), and upload to Instagram using #BeyondMeat and #15sChef! A panel of celebrity judges will choose their favorites to move through two rounds of competition with the winner being crowned the first ever 15 Second Chef!

Sweet, sweet prizes

If fame and glory isn’t enough for you, we’ve also teamed up with some great brands like Daiya, Chef’d, Blue Monkey Coconut Food and Drinks, Kitchen IQ, Le Creuset, Tater Tats, Eat Pastry, Follow Your Heart, Kevita and Cheeky Home to bring you some amazing prizes.

Four (4) Judge’s Choice Winners and Two (2) People’s Choice Winners will receive a $400 Visa Gift Card, and a Beyond Meat SWAG bag containing Beyond Meat apparel, VIP coupons and assorted prizes from contest partners.

2 Grand Prize winners will receive a year’s supply of Beyond Meat, a Beyond Meat SWAG Bag and a $400 Visa Gift card.

1 lucky winner will be crowned the #15sChef and will receive a lifetime supply of Beyond Meat and a cookware makeover

In addition to the prizes above, Beyond Meat is proud to be partnering with Farm Sanctuary and will be making a donation to them on behalf of our celebrity judges.

For full contest rules and regulations, click here.

The Judges

John Lewis, Fitness Expert and Founder of Bad Ass Vegan

As a nationally certified fitness trainer, John Lewis has spent over 8 years in the health and fitness industry and played Division I College basketball. John is highly passionate about not only his own health and fitness, but that of others as well. In addition to his extensive knowledge in body sculpting and contouring, what makes John one of the top national fitness trainers is his creative ability to understand and live a "vegetarian/vegan lifestyle" while maintaining a physique that is commendable.

John Salley (

John Salley is an NBA veteran and the first basketball player in NBA history to win four championships with three different teams. He retired after eleven seasons as a Laker on the 2000 NBA Lakers Championship team. Since his retirement from the NBA, Salley has worked in television, film, radio, print and new media. Salley was a co-host of the Emmy nominated series The Best Damn Sports Show Period (FOX) for seven years. John has adopted a plant-based vegan lifestyle, and his mission in life is to educate people on the health benefits of a plant-based lifestyle.

VeganFoodShare (

Al & Dee are an eclectic, fun loving pair that loves to share what the instagram community has to offer. @VeganFoodShare is a platform open to all. Whether you're a newbie or a seasoned plant-based fanatic, VFS will be there to guide and connect you through a wide variety of compassionate foodies, lifestyle promoters and information to motivate you to #veganfoodshare. Nothing but good vibes and light hearted humor from these vegan lovers! Follow them now on Instagram/Twitter/Tumbler!

UPDATED 6/30: Deadline for submissions extended to July 4th.

CLICK HERE to download your trial coupon.